1. Your browsing history
It’s no secret where you go on the internet. Your internet service provider and your web browser can track just about everything you do on the internet. A lot of the websites you visit can also keep a history. Web browsers can track your search history and tie that information to your IP address.
Here are two examples why you may want to keep your browsing history private. Maybe you have a medical condition and you’re searching the web for information about treatment options. Guess what? Without a VPN, you’ve automatically shared that information and may start receiving targeted ads that could draw further attention to your condition.
Or maybe you just want to price airline tickets for a flight next month. The travel sites you visit know you’re looking for tickets and they might display fares that aren’t the cheapest available.
These are just a few isolated examples. Keep in mind your internet service provider may be able to sell your browsing history. Even so-called private browsers may not be so private.
2. Your IP address and location
Anyone who captures your IP address can access what you’ve been searching on the internet and where you were located when you searched. Think of your IP address as the return address you’d put on a letter. It leads back to your device.
Since a VPN uses an IP address that’s not your own, it allows you to maintain your online privacy and search the web anonymously. You’re also protected against having your search history gathered, viewed, or sold. Keep in mind, your search history can still be viewed if you are using a public computer or one provided by your employer, school, or other organization.
3. Your location for streaming
You might pay for streaming services that enable you to watch things like professional sports. When you travel outside the country, the streaming service may not be available. There are good reasons for this, including contractual terms and regulations in other countries. Even so, a VPN would allow you to select an IP address in your home country. That would likely give you access to any event shown on your streaming service. You may also be able to avoid data or speed throttling.
4. Your devices
A VPN can help protect your devices, including desktop computer, laptop, tablet, and smart phone from prying eyes. Your devices can be prime targets for cybercriminals when you access the internet, especially if you’re on a public Wi-Fi network. In short, a VPN helps protect the data you send and receive on your devices so hackers won’t be able to watch your every move.
5. Your web activity — to maintain internet freedom
Hopefully, you’re not a candidate for government surveillance, but who knows. Remember, a VPN protects against your internet service provider seeing your browsing history. So you’re protected if a government agency asks your internet service provider to supply records of your internet activity. Assuming your VPN provider doesn’t log your browsing history (some VPN providers do), your VPN can help protect your internet freedom.
